Monday, April 5, 2010

Should You Use an Article Marketing Service To Submit Your Content To Article Directories?

This question has puzzled many website owners, webmasters and online entrepreneurs for a long time and amazingly it still does. What’s the reasoning behind this seemingly endless confusion? The bottom line is a lack of information combined with the aggressive marketing efforts of the Article Marketing Services.

One such services claims to be able to manually submit each article to all of the top tier directories in addition to all of the second and third tie directories within 48 hours. They guarantee to do that even if you submit a batch of twelve articles.

Honestly, speaking, that simply is not humanely possible even if they were outsourcing the work overseas. Manual submitting articles is a time consuming laborious task. If a company were actually submitting articles manually like they claim, the costs would be commensurate with their claims.

The reality is; the majority of the Article Marketing Services actually use auto submission software to submit articles on a mass distribution basis. To be clear; they DO NOT manually submit articles. Consequently, if you are signing up and paying for an Article Marketing Service with the belief that they are doing things by hand, you can put that service on cancellation notice right now!

Here’s why I’ll stand behind my statement. Most of those services charge a hefty monthly fee ranging anywhere from $17.00 per month up to $177.00 per month and more. They all offer a thirty-day money back guarantee but thirty days is not enough time to evaluate such a service. Especially if you are engaged in a highly competitive market.

If you went back and performed an analysis on the keyword phrase you are attempting to rank for, you will most likely find a few backlinks but nothing to write home about. You will also notice little to no movement upwards on the targeted keyword phrase unless it is at the bottom of the barrel in terms of competitiveness. In highly competitive keywords, these services are simply not the way to go. What you want to do is establish a sound Article Submission Program and stick to it.

This should include a combination of manual and automated submissions. And remember, each article directory has article submission guidelines. Some require articles to be no less than 500 words. Others have a two hundred and fifty-five word minimum. Still others allow HTML, while other only allow BB Code. I know of no Article Marketing Service that will take the time to manually submit articles; it’s just not cost effective.

Personally, I own virtually all of the article submission software applications, both the free ones and the ones that cost. I invested in them to perform a comparative analysis and to make sure that I’m using the best submission software possible. Therefore, the answer to the question, “Should You Use an Article Marketing Service To Submit Your Content To Article Directories?” Is a resounding, NO!” The reason is simple; you can use the same software they use and do it yourself!

This informative and educational insight on the truth about joining a Article Marketing Service has been brought to you by Online Articles Directory, Online Web Directory, with the help of Affordable Web Design

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